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Postharvest Biotechnology of Flowers and Ornamental Plants by Narayana R. Bhat, Dattajirao K. Salunkhe and Babasaheb B. Desai (2012, Trade Paperback)

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Author Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai. Like any other crop production, floricultural production can be divided into three basic factors: (1) production costs (2) quality (3) transportation costs.

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Product Information

The floricultural industry has been undergoing an unprecedented revolu- tion in terms of the type of commodity produced and the production and marketing technology in both developed and developing countries. As a result of this revolution, as we know today, there is a flower for every purpose and for every person in the world, as is evident from the slogan of the Society for American Florists: "say it with flowers". In re- cent years, the Latin American and European countries have become sizeable competitors for the North American fresh flower markets and the trend continues growing. Like any other crop production, floricultural production can be divided into three basic factors: (1) production costs (2) quality (3) transportation costs. All these must be optimum for this area or industry to be safe from competition. With increasing consumer awareness and the current recession, the pressure from the artificial floral products in- dustry and also of neighbouring countries on the American fresh flower industry, and continued competition even amongst the growers, whole- salers and retailers, quality in floricultural industry is becoming increas- ingly important to all those concerned with handling these products. The visual quality aspects of the product are the sole determiner of consumer acceptability in this industry and, unlike fruits and vegetables, flowers cannot be marketed by just discarding the damaged portion.

Product Identifiers

Publisher
Springer Berlin / Heidelberg
ISBN-10
3642738052
ISBN-13
9783642738050
eBay Product ID (ePID)
143724071

Product Key Features

Author
Narayana R. Bhat, Dattajirao K. Salunkhe, Babasaheb B. Desai
Publication Name
Postharvest Biotechnology of Flowers and Ornamental Plants
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
Xii, 192 Pages

Dimensions

Item Length
9.3in
Item Height
0.2in
Item Width
6.1in
Item Weight
11.4 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Tp248.13-248.65
Copyright Date
1990
Target Audience
Scholarly & Professional
Topic
Agriculture / Forestry, Biotechnology, Container, Flowers / General, Agriculture / General
Illustrated
Yes
Genre
Technology & Engineering, Gardening, Science

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Picture 1 of 1

Postharvest Biotechnology of Flowers and Ornamental Plants by Narayana R. Bhat, Dattajirao K. Salunkhe and Babasaheb B. Desai (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

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